What does an agent do in cycling?
A rider agent negotiates contracts on behalf of professional cyclists. UCI rules require agents who negotiate for riders to be licensed.
Agents find teams for riders, negotiate salary, bonuses and contract length, and often handle personal sponsorship and image rights. They are usually paid a percentage of the rider's salary or of the deals they arrange.
The agent market is concentrated. A small number of agencies represent a large share of the WorldTour, including many of the best-paid riders. That gives them real influence: they know what each team can pay, which riders are available and when a team needs to fill a role.
For young riders the agent matters even more. Moving from a development team or Continental team to the WorldTour often happens through an agent's network, and a poor first contract can follow a rider for years. Survey data from rider unions show that riders at lower levels often sign without any legal or professional advice.
On howtoturnpro.com our agencies section lists known agencies and the riders linked to them, based on published sources. Where an agency link is not confirmed, we do not show it.
See it on howtoturnpro.com
Rider agencies and their riders